Every element earns its place through rounds, not a first instinct. The project prioritized restraint, client alignment, and craft precision working across typography, colour, and illustration systems that had to agree with each other before a single pack could be called final. Each round tested and refined the visual language further.

One system across every flavour and format

The gifting range spanned multiple products cashews, almonds, dragees each carrying the same core visual system while adapting colour, key visual, and texture by flavour. Consistency had to hold across the full range, not just within a single pack.

Thinking and Process

This was the project that ran through the entire internship, evolving across five rounds of client feedback. Working closely with the creative team, the process moved from schematic design exploration to evaluating printouts in physical form where colour accuracy, proportions, and hierarchy were tested beyond the screen. Some rounds meant sitting through detailed feedback calls and going back to the drawing board; others saw a single decision land exactly right. Both were part of the same process.

Craft & Collaboration

Working through real client rounds extended learning beyond the screen into regular print checks, where colour accuracy and proportions had to hold up in physical form, not just on-screen. Direct client meetings and informal peer learning taught as much as formal mentorship, reinforcing how collaboration between designer, client, and production shapes every stage of a project. It was a reminder that a pack isn't one decision, but dozens of smaller ones that all have to agree with each other.

Full designs are under NDA and not shown here.