The project carried an existing core system a teal backdrop, sunburst pattern, bold wordmark, and hero shot into a new bite-sized product range across multiple flavour variants, including coconut and chocochip. Each pack held onto the same visual backbone while allowing colour and callouts to shift by flavour.

A UX redesign of Paytm that simplifies navigation and information architecture so users can find features like Split Bill and Water Bill in seconds, not minutes.

Every element earns its place through rounds, not a first instinct. The project prioritized restraint, client alignment, and craft precision working across typography, colour, and illustration systems that had to agree with each other before a single pack could be called final. Each round tested and refined the visual language further.